The Xbox 360 is an international game console, Internet, and branding
initiative; the design team has consciously strived to synthesize
industrial design, branding, user interface, and packaging into a
well-crafted user experience and brand statement. With the goal of full
integration across all expressions of the brand is the very real need to
design and produce within the constraints of immovable product delivery
dates and technical specifications. Join in an interactive exploration
and post-mortem discussion of the design and production process behind
the Xbox 360, hear how the design team balanced innovation and reality
to deliver a true next-generation user experience, and get a
behind-the-scenes look at the industrial design and user interface
design that led to the final product.

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